Spain is Alive in You

Insight

Spain is one of the most visited countries in the world, offering endless possibilities for every type of traveler. From luxury and gastronomy to golf and cultural heritage, each visitor creates their own unique story. The challenge was to capture Spain’s infinite diversity and present it as a deeply personal experience tailored to specific audiences across countries and social strata.

Idea

We developed a modular video system, filming nearly 900 individual clips over 23 days, to reflect Spain’s diversity through a first-person perspective. This immersive approach allowed viewers to feel like they were experiencing Spain firsthand, creating a deeper emotional connection. The modular system enabled the videos to be dynamically combined, generating personalized content that catered to specific interests such as luxury travel, gastronomy, and golfing.

Impact

The campaign achieved global reach, showcasing Spain’s vibrancy as a top destination through tailored, audience-specific narratives. The first-person perspective enhanced the emotional impact, while the modular video system allowed unprecedented customization, reinforcing Spain’s status as a must-visit destination with endless possibilities.

Team

Creative Team: Ogilvy & Mather Madrid