Purpose

I co-design future scenarios for people, products, services, organizations, and systems, guided by the belief that there is Always a Better Way. My approach emphasizes collaboration to generate ideas and experiences that transcend boundaries. I embrace a Forever Beta mindset, where everything is seen as a prototype, open to continuous improvement.

Current position

• Communication Manager at Nacar Design, Spain’s largest strategic design agency, ranked #1 by iF Awards and among the top 25 globally.
• Achieved #1 SEO rankings and a 20% increase in organic social engagement.
• Expanded presence at local and international events, enhancing the agency’s visibility.
• Led the development of a new branding, website, and communication tone, aligning with strategic goals.
• Strengthened partnerships and amplified employee voices, fostering internal growth and external recognition.

Mentoring the Next Generation of Designers

• Design Thinking Educator at IED Barcelona since 2019, teaching BA students in business design, fashion marketing, and advertising.
• Thesis Director since 2021, leading 30 final projects in visual and motion design.
• Head Coach in Design Thinking at Brother School of Creativity, mentoring future creative leaders at one of the most awarded creative schools globally.

Strategic-Creative Profile

• Co-founder and Managing Director at Flying October (2017–2021), delivering 80+ strategic design projects for clients like Santander, Madrid City Council, and KU Leuven.
• Developed award-winning transmedia campaigns at Ogilvy & Mather Madrid for brands like Ford and Mondelēz.
• Refined Nike’s creative strategy in Spain while at Doubleyou.
• Recognized with industry accolades, including a Sol de Oro, Sol de Plata, and a Guinness World Record.

Academic Foundations

• Master’s in Strategic Design in Complexity (Elisava and Kaospilot).
• PowerMBA specializing in Digital Marketing.
• BA in Advertising and Public Relations from Universitat Ramon Llull.