Álvaro Doladé
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The Great What If?
The Great What If?

The Great What If?

Type
Transcendence

Design. Beyond.

I see design as a transformative force and a lens through which I perceive the world. The human body, the intricacies of nature, and the vastness of the cosmos—everything from the tiniest detail to the grandest scale—speak to me of a Designer. This belief shapes my approach to creation and exploration.

For me, there is no rivalry between science, progress, and faith. On the contrary, they complement each other, offering different perspectives that enrich our understanding of the world. I prefer questions and personal experiences over definitive answers, valuing the journey of discovery above all.

On my exploration journey, I’ve worked to craft experiences that challenge believers to step out of autopilot and question the structures that often bureaucratize faith. For those who don’t believe, I aim to invite them to rethink their mental models about Jesus: how his message of radical love, compassion and justice is still profoundly relevant. By starting from a historical perspective, I look for points of connection that resonate universally.

Faith, to me, is not walking into the light—it’s stepping into complex and uncertain terrain. It’s about leaving behind clichés, embracing nuance, and seeking authentic empathy. Through design, I enjoy creating spaces where these questions come alive, opening doors to transcendence and meaning for everyone.

Immersive premiere of
Immersive premiere of The Flood, a videoclip directed by filmmaker Loida García exploring breakup phases through experience design at Barcelona’s iconic Palo Alto.
Video of the Immersive premiere of The Flood, exploring breakup phases through experience design at Barcelona’s iconic Palo Alto.
Creative Director for a year-long project inspiring young people to rethink Jesus in the 21st century through bold visuals and thematic storytelling.
Creative Director for a year-long project inspiring young people to rethink Jesus in the 21st century through bold visuals and thematic storytelling.
Promotional video for #REALYOU, rethinking Jesus for the 21st century.
Lanzarte: A 2018-2021 community-designed experience removing failure to unleash creative spontaneity, leaving the audience to support bold leaps.
Creative direction for Agape+ campaign, creating visuals and videos to support their mission of giving second chances to the homeless.
Creative direction and audiovisual production for an event designed to reconnect communities after the challenges of COVID-19.
Creative direction and strategic consulting for an event with over 3,000 young Christians in Lahti, Finland, in 2022.
Creative direction and strategic consulting for an event with over 3,000 young Christians in Lahti, Finland, in 2022.
Creative direction and strategic consulting for an event with over 3,000 young Christians in Lahti, Finland, in 2022.
Creative direction and strategic consulting for an event with over 3,000 young Christians in Lahti, Finland, in 2022.
For four years, I led SAL, an association dedicated to doing good for others without expecting anything in return. Our most successful initiative was
For four years, I led SAL, an association dedicated to doing good for others without expecting anything in return. Our most successful initiative was Tea & Talk, a series of 14 events in central Madrid featuring dialogues with politicians, economists, and experts in fields like psychology and robotics.
Álvaro Doladé

© 2025

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